Driving growth with client-focused marketing
In 2023, Augment Risk burst onto the reinsurance scene, announcing $100m in backing from Altamont Capital with a promise to...
Aberdeen dumps “agile” name in favour of tradition
Investment manager Abrdn has confirmed it is abandoning its current name in favour of restoring the missing vowels. It comes...
Standard Chartered begins global wealth drive
Standard Chartered begins a global push to emphasise its wealth services this week (20 January), as part of a campaign...
EY launches global push as Andersen brand to return
Consulting group EY is launching a global multi-channel offensive as it looks to highlight its support for business leaders facing...
RSM launches campaign after UK/US merger
Mid-market consulting group RSM has launched a new US-focussed advertising campaign to showcase the transformation of its consulting business after...
Saudi PIF sponsors Wimbledon finalist
Saudi Arabia’s sovereign wealth fund is to endorse Italian tennis player Matteo Berrettini in another brand investment, raising the asset...
Aviva highlights insurance, wealth and retirement with TV campaign
Aviva has launched an emotionally charged consumer brand campaign designed the emphasise the support it offers. The “making it click”...
Ripple formally earmarks 1% of profits for social impact
Ripple has signed a public commitment to set aside money and resources for social impact initiatives. The payments and exchange...
Amex builds new marketing programme around Formula 1
Global payments brand American Express has secured a multi-year sponsorship with Formula 1 to support its marketing and product strategies....
Chase plans UK multi-channel offensive
Chase – the consumer banking brand of JP Morgan – has launched a new advertising campaign three years after its...