IPA: What do marketers value from agencies?
Brands still believe in agencies, but they increasingly expect them to deliver sharper thinking, faster execution and a more convincing...
Comment: How to fix England’s stalling apprenticeship system
At Rhotic, we are a huge believer in the power of Degree Apprenticeships, but the recent media coverage about the...
CMC Markets lands Everton sponsorship
CMC Markets has signed a multi-year front-of-shirt sponsorship deal with Everton. It comes as Premier League clubs seek new commercial...
Janus Henderson launches fixed income push
Janus Henderson has launched a major fixed income advertising campaign across key City of London stations. This campaign comes at...
Comment: Are AI databases weakening your junior sales talent?
Today, I had a shock. I looked at our sales database usage and realised we had burned through tens of...
FP USA Finalists: Beth Saint, Schroders
A global marketer, Beth Saint is a finalist for Investment Marketer of the Year and the marquee Financial Promoter of...
Axa unveils societal aging campaign
AXA has launched a new global brand campaign built around a remake of the Beach Boys’ Wouldn’t It Be Nice,...
FP USA Finalists: John Flannery, Vantage Risk
In a young company with big ambitions, John Flannery built the Vantage Risk brand into a force. In 2026, he...
Starling launches SME campaign
Starling Bank has launched a UK campaign to encourage Britain’s small businesses to be “Good with money”, marking the bank’s...
FP USA Finalists: Dan Moshkovich, Chargeflow
Shortlisted for Bank and Payments Marketer of the Year, Dan Moshkovich makes the case for embracing AI... In the traditional...