FP USA Finalists: KCSA Strategic Communications
Shortlisted for PR Agency of the Year, KCSA is in the "begets" business... As artificial intelligence floods the market with...
Fidelis becomes Pelagos Insurance Capital in rebrand
Fidelis Insurance Holdings is rebranding to become Pelagos Insurance Capital. The news, announced in a statement to investors, late on...
Comment: US CMOs are a different breed
In the UK, we often talk about marketing as the creative engine for financial businesses. But after spending time interviewing...
JP Morgan in global Olympic first
JP Morgan Chase is to sponsor the Olympic Games, becoming the games' first ever global banking partner. In a media...
Comment: Aviva’s arena shows the power and peril of sponsorship
Sponsorships of major venues are commonly framed as straightforward brand‑building exercises. They promise high visibility, positive associations, and a long...
AutoRek focuses on analytics and engagement to boost growth
How has your experience of Money 20/20 USA been? Money 20/20 is one of our flagship events. I oversee our...
2026: A year of innovation marketing?
As readers of FP will know, marketing spend is ordinarily focused on products, services or issues intrinsically important to the...
US Hot 100: Dr Kate Young / Middesk
Welcome to the Financial Promoter Hot 100, our definitive showcase of the most influential and innovative marketers across the United States....
US Hot 100: Dan Moshkovich / Chargeflow
In the fast‑moving world of US financial services, marketing leaders have become as critical to success as product innovation and...
Reconnaissance: a CMO’s most undervalued tool?
In marketing classrooms, we’ve all been taught the frameworks. Think SWOT analyses, PESTLE, Porter’s Five Forces. They’re useful, but in...