Creative consistency is key to building stronger brands, according to new research from System1 and the IPA.  The study Compound...

Santander is featuring iconic partnerships in its latest advertising campaign to emphasise the banks' ability to connect clients to the...

Financial services companies are struggling to meet Google’s criteria for good content and navigating artificial intelligence (AI), new research has...

Smart Money People has launched a new cross-industry working group to help improve communication to vulnerable customers.  The group’s objective is...

The Institute of Practitioners in Advertising (IPA) is encouraging marketers to adopt a formal learning agenda to drive effectiveness, in...

Long-form content has experienced a resurgence in popularity in the past 12 months, a new study has revealed.  The research...

MyGuava has announced a partnership with Queens Park Rangers (QPR) Football Club to introduce a new range of exclusive fan...

Challenger banks are struggling to tempt customers away from established banks for primary, everyday accounts, despite being perceived as different...

Capital One has launched a new humorous campaign aimed at communicating the brand’s intention to change the world of credit for...

Exness, a global multi-asset broker, showcased its role as LaLiga’s Official Regional Partner in Latin America with an immersive event...