Warc survey highlights the challenges facing strategists
Warc has released its The Future of Strategy 2024 survey, which reveals the challenges and opportunities facing marketing strategists. The...
Nationwide targets younger audience in latest Dominic West ad
Nationwide has targeted a younger audience in its latest advert with Dominic West. The advert is the fourth in the...
Lloyds launches Black in Business initiative with Channel 4
Lloyds have teamed up with Channel 4 for the return of the Black in Business initiative, which aims to identify...
BCAP restricts broadcast ads for cryptoassets
The Broadcast Committee of Advertising Practice (BCAP) has published a new rule that explicitly bans ads for certain types of...
Metro Bank targets SMEs in latest mass media campaign
Metro Bank has launched a new above the line (ATL) advertising campaign aimed at showcasing its personal approach to business...
Fintech marketers spend on video and email
Third party bank and fintech affiliates are increasingly investing in video content and email marketing to engage audiences, a new...
AXA targets SMEs in latest brand campaign
AXA has launched its latest brand campaign series aimed at empowering entrepreneurs. The ‘Being Self-Employed Shouldn’t Be a Risk’ film...
XTB announces Zlatan Ibrahimović as brand ambassador
XTB, a global online investment platform and mobile app, has announced that former soccer star Zlatan Ibrahimović will serve as...
Barclays doubles investment in women’s football
Barclays has announced it has doubled its investment in women’s football through a new multi-year sponsorship. The new sponsorship deal...
CyberCube focused on content and brand at RVS
Risk modelling and analytics company CyberCube, showed off its rebrand at this year's Rendez-Vous de Septembre (RVS), with a focus...