Working Group launched for financially vulnerable
Smart Money People has launched a new cross-industry working group to help improve communication to vulnerable customers. The group’s objective is...
IPA launches model to drive marketing effectiveness
The Institute of Practitioners in Advertising (IPA) is encouraging marketers to adopt a formal learning agenda to drive effectiveness, in...
Long-form content resurging in popularity
Long-form content has experienced a resurgence in popularity in the past 12 months, a new study has revealed. The research...
MyGuava Partners with QPR for Fan Payment Cards
MyGuava has announced a partnership with Queens Park Rangers (QPR) Football Club to introduce a new range of exclusive fan...
Focus spend amid changing sentiment, marketers warned
Challenger banks are struggling to tempt customers away from established banks for primary, everyday accounts, despite being perceived as different...
Capital One launches humorous new credit campaign
Capital One has launched a new humorous campaign aimed at communicating the brand’s intention to change the world of credit for...
Exness showcases LaLiga partnership with immersive event
Exness, a global multi-asset broker, showcased its role as LaLiga’s Official Regional Partner in Latin America with an immersive event...
Warc survey highlights the challenges facing strategists
Warc has released its The Future of Strategy 2024 survey, which reveals the challenges and opportunities facing marketing strategists. The...
Nationwide targets younger audience in latest Dominic West ad
Nationwide has targeted a younger audience in its latest advert with Dominic West. The advert is the fourth in the...
Lloyds launches Black in Business initiative with Channel 4
Lloyds have teamed up with Channel 4 for the return of the Black in Business initiative, which aims to identify...