Santander targets first-time buyers in new campaign
Santander has launched a new campaign aimed at first-time buyers, marking the latest evolution of its “It starts here” brand...
PNC Bank leans into ‘boring’ for NFL Draft campaign
PNC Bank has launched a campaign around the 2026 NFL Draft, positioning “boring” as a strength by drawing parallels between...
Insurance marketing shifts towards AI discipline and human trust
Marketing and communications functions across the insurance and reinsurance sector are undergoing a significant shift, with greater emphasis on commercial...
Marsh strikes multi-year partnership with Formula 1
Marsh has entered into a multi-year agreement with Formula 1, marking a significant move by the insurance broking giant into...
FP Awards USA: Why recognition in financial marketing matters
The Financial Promoter Awards USA close tomorrow - and if there’s ever a moment that exposes the difference between “we’ll...
Lloyds expands ‘Black in Business’ with £200,000 boost
Lloyds Banking Group has announced the return of its Black in Business initiative for a third year, deepening its commitment to supporting...
Entries close tomorrow for the Financial Promoter Awards USA
Time is running out to be recognised among the very best in financial marketing, as entries for the Financial Promoter...
FP Voices: Ignacio Aguirre Franco on fixing crypto’s marketing gap
There is a tendency in crypto to assume the problem is the product. For Ignacio Aguirre Franco, it isn’t. “The challenge isn’t...
Entries closing soon – FinProms USA 2026
With just days remaining until entries close for the Financial Promoter Awards USA 2026 we are encouraging prospective entrants to...
FP Voices: Ian Henderson on the shift towards simpler, smarter Marketing
As financial services grow more complex, the ability to communicate clearly is no longer a “nice to have”: it’s a competitive advantage. ...