Visa has teamed up with Marriott Bonvoy to launch a global campaign fronted by football starts Erling Haaland and Vinícius Júnior ahead of the FIFA World Cup 2026.
The ‘For Fans, Everywhere’ initiative is designed to celebrate the passion of football supporters who travel, follow and organise their lives around the game, while offering exclusive access and experiences during the tournament.
The campaign will centre on unlocking enhanced rewards for Marriott Bonvoy members who are also Visa cardholders, such as match tickets and curated experiences that aim to bring fans closer to the action than ever before.
Kyndra Russell, North America chief marketing officer at Visa, said: “The FIFA World Cup is defined by moments fans carry with them for a lifetime—and the journey to the tournament is a key part of that magic,
“Together, Marriott Bonvoy and Visa are helping unlock once-in-a-lifetime opportunities that bring members closer to the tournament, turning travel and access into experiences as unforgettable as the action on the pitch.”
Haaland and Vinícius Júnior will front a series of content activations across the campaign, including social-first “Sleepover Suite” videos and a cinematic brand film rolling out ahead of the North American tournament, which kicks off in June.
As part of the partnership, Marriott Bonvoy will release tickets for every World Cup match via its Moments platform, alongside a wide range of experiences spanning fixed-price packages, auctions and nearly 100 “1 Point Drops”. In total, more than 600 offerings will be made available, marking the largest Moments release ever tied to a single event.
Selected members will also have the chance to win an overnight stay inside New York New Jersey Stadium on the eve of the final, part of a broader push to deliver immersive, access-led fan experiences throughout the tournament.
The campaign is part of a broader suite of brand initiatives leading into the FIFA World Cup, where Visa serves as the official payment technology partner. For example, Visa recently partnered with HDFC Bank to launch a suite of World Cup-themed initiatives, including a limited-edition FIFA World Cup 2026 Visa Pixel Credit Card and a nationwide “Spend & Win” campaign to help connect Indian consumers with the tournament.
It also teamed up with the Street Soccer USA and Bank of America to expand the Visa Street Soccer Parks initiative, introducing a new park to every US host city.