T. Rowe Price flips things upside down to promote active ETFs
T. Rowe Price has rolled out a multi-channel campaign spanning TV, print, digital, social media and physical activations, using a...
LLoyds targets first-time buyers on Tinder
Lloyds has launched a new mortgage campaign targeting first-time buyers, with adverts appearing on Tinder for the first time. The...
“When crypto, then Bitpanda” comes to life in campaign
Bitpanda has drawn on its existing sports sponsorships with a campaign that seeks to bring to life the “When crypto,...
American Express refreshes Platinum Card
American Express has rolled out a redesigned app for Platinum Card holders as part of a wider refresh of its...
McAlvany uses cryptic ads to promote ‘wealth insurance’
McAlvany Financial Group has taken a playful approach to marketing with a stunt in The New York Times and The...
Scotiabank launches event to help students with first-year finances
Scotiabank has launched the ‘Your Parents House’ event to help new university students navigate the financial challenges of living independently...
Current Account Switch Service targets Gen Z with music videos
Current Account Switch Service and Pay.UK have targeted 18- to 24-year-olds with a music-themed campaign that encourages them to switch...
Zurich takes over 1,000 m² in London
Zurich Insurance has launched its biggest-ever UK commercial marketing campaign, taking over nearly 1,000 square metres of prime space across the...
Moneybox refreshes identity to match evolving mission
Wealth management platform Moneybox has unveiled a refreshed brand identity to mirror the evolution of its mission to help everyone...
Starling partners with Arsenal on financial literacy campaign
Starling has partnered with Arsenal FC to advance its ‘Good with Money’ mission, launching a financial literacy campaign fronted by...