Mastercard partners with Lady Gaga on fan competition
Mastercard has teamed up with Lady Gaga to debut the music video for "Abracadabra," the third single from her album...
SquareOne spotlights financial capability
SquareOne, a children’s financial capability app, has revealed its latest campaign designed to highlight the importance of financial literacy. A...
Bridging the gap between marketing and compliance
Marketers can often feel frustrated by compliance restrictions, which can seem like roadblocks that stifle their creative campaigns. Meanwhile, compliance...
Metro Bank repositions as a people-centric bank
Metro Bank has revamped its brand strategy to prioritise relationship banking, aiming to position itself as a bank that puts...
HSBC becomes title sponsor of tennis championship
HSBC has signed to become a title sponsor for the Lawn Tennis Association’s (LTA’s) championships for women’s and men’s tennis...
CASS launches ad on avoiding banking surprises
The Current Account Switch Service (CASS) has rolled out a campaign highlighting the pitfalls of unexpected surprises when switching bank...
WTW set to revive Willis and Towers Watson trading names
WTW is set to bring back Willis and Towers Watson as trading names, three years after rebranding away from them,...
Study: Adviser consumer marketing is mismatched
Even though 45% of investors choose financial advisers through digital marketing, only 29% of financial advisory firms prioritise it as...
PensionBee launches consolidation TV ad campaign
Personal pension provider, PensionBee, has launched a TV advert campaign showcasing its consolidation service. The campaign includes three different adverts...