German bank launches horror game on Fortnite
Sparkasse, one of Germany’s largest banks, has launched a horror-themed game on Fortnite to engage younger audiences and promote tailored...
AIG partners with David Beckham’s football club
AIG has strengthened its global marketing presence by joining Salford City as a minority equity investor and long-term commercial partner....
Shepherd’s Friendly builds on successful campaign
Following the success of its debut TV campaign, financial mutual Shepherd’s Friendly has launched the second phase of its first...
Geico launches largest multi-line campaign
Geico has introduced its largest marketing campaign to date, comprising eight separate campaigns across seven insurance lines of business. The...
Westpac’s campaign showcases the bank’s hidden role
Westpac has launched a brand platform that seeks to highlight the bank’s everyday, behind-the-scenes support helping Australians reach their financial...
TD Bank’s OOH campaign “borrows” iconic branding
TD Bank has unveiled an OOH campaign promoting its fractional investing service, using partial glimpses of some of the world’s...
UBS partners with Superti to support Jersey’s active future
UBS Global Management has pledged to support the Jersey community and its mission to become more physically active as the...
Allianz strengthens rugby ties with Women’s World Cup deal
Allianz UK has become an official supporter of the Women’s Rugby World Cup England 2025, securing the tournament’s first-ever international...
FP Awards 2025: Entries closed, judging underway
A huge congratulations to everyone who entered the Financial Promoter Awards 2025. With the extended deadline now officially closed, the...
Coinbase challenges tradition in first UK campaign
Coinbase has launched its first UK brand campaign, using a tongue-in-cheek production to position crypto as a challenger to the...