Personal pension provider, PensionBee, has launched a TV advert campaign showcasing its consolidation service.
The campaign includes three different adverts to appear on TV, all of which have also been uploaded on the pension provider’s YouTube channel.
One advert highlights the benefit of the service’s single annual fee feature. Another focuses on the role of “BeeKeepers”, UK-based account managers who are on hand to provide support to transfer pensions, make contributions and set up beneficiaries.
The third advert shares the real-life story of a PensionBee customer, who explains how the service enabled him to gain control of his investments and aligns them with his values by selecting one of PensionBee’s sustainable pension options.
Each advert features the tagline “When your pension is in a good place, you’re in a good place” to re-emphasise PensionBee’s mission to simplify retirement planning by combining scattered pension pots into one easy-to-manage online plan.
The advert focused on the story of a real-life customer continues PensionBee’s unconventional marketing approach of featuring real customers in all campaigns across OOH adverts, TV campaigns and digital channels.
Brooke Day, head of brand and communication at PensionBee, said this approach reflects the firm’s commitment to showcasing the real people who are combining, contributing to, and withdrawing from their pensions with PensionBee.
PensionBee’s recent marketing success earned Jasper Martens, the company’s Chief Marketing Officer, the title of Pensions Marketer of the Year at the FP Awards 2024.