How GFT builds trust without naming clients
After stints at some of the world’s biggest financial services brands, including Standard Chartered and Deutsche Bank, Katherine Lee joined...
Visa launches AI-created ‘V’ to champion talent and ambition
Visa has unveiled “V”, an AI-created digital character designed to help people develop their talents and pursue their ambitions, as...
Southern Cross puts real patient stories centre stage
Southern Cross has launched a brand campaign designed to celebrate recovery, confidence and the emotional impact of feeling well, rather...
INFINOX taps Spurs’ global fanbase in multi-year partnership
Online trading platform INFINOX has signed a multi-year partnership with Tottenham Hotspur focused on expanding its global brand presence and...
American Express renews long-standing NBA partnership
American Express has extended its long-running partnership with the NBA, which was first established in 1995, in a multi-year deal...
Clear Channel agrees $6.2bn sale to Mubadala Capital
Mubadala Capital, the global alternative asset management platform, has agreed to acquire out-of-home (OOH) advertising company Clear Channel in a...
Bankwest campaign swaps money worries for life’s oddities
Bankwest has released the latest instalment of its long-running ‘Just Enough Bank’ platform, unveiling a new series of adverts designed...
PR agencies turn to AI to demonstrate value
AI is everywhere. It dominates headlines, drives conversations and is transforming industries across the board. No sector is untouched, and the PR...
TD unites US and Canada under one brand
TD Bank has unveiled a single brand identity across Canada and the US for the first time, which is supported...
The ROI debate behind Super Bowl adverts
The Super Bowl has become far more than a fixture in the US sporting calendar. While American football remains at...