Bitget has become MotoGP’s first-ever crypto partner, signing on as an official regional sponsor.
As part of the three-year deal, Bitget will be featured as a partner at several Grand Prix races in 2025, including events in Italy, Germany, Spain and Indonesia.
The partnership reflects shared values, bringing together the extreme competition in the world of racing with the fact decision-making of cryptocurrency trading.
Dan Rossomondo, CCO of MotoGP, said: “Precision, innovation, and fast decision-making have long been the principles that MotoGP upholds, which align closely with Bitget’s development philosophy in the cryptocurrency field.”
To amplify the partnership, three-time MotoGP world champion Jorge Lorenzo will join Bitget as a brand ambassador, seeking to embody its brand spirit of “make it count.”
Lorenzo said: “Whether it’s racing or trading, it’s essentially a test of speed and execution. Only by maintaining extreme focus and quick decision-making can one seize the winning opportunity in a rapidly changing environment.”
The partnership builds on Bitget’s growing presence in sports, following its partnership with La Liga, which was activated with an ad campaign featuring three commercials starring Barcelona FC winger Raphinha.