To mark Financial Literacy Month, Experian has announced a new partnership with sports journalist and broadcaster Taylor Rooks to encourage consumers to take control of their personal finances, reflecting a broader push across financial services to improve consumer confidence through more accessible content.
Running until the end of April, the campaign centres on experience-driven content, with Rooks sharing insights from her own financial journey to help consumers – particularly those underserved by traditional financial guidance – build confidence and improve their financial literacy.
Commenting on the partnership, Steve Hartmann, Vice President of Marketing at Experian Consumer Services, said the firm chose Rooks because “she embodies authenticity and relatability, which is really beneficial when trying to engage consumers about an intimidating topic like finances.”
“By speaking about her personal experiences, she helps bring our mission to life showing that Experian can be there for everyone at any stage along their financial journey,” he added.
As part of the initiative, Experian will donate $50,000 to the Taylor Rooks Foundation, which supports underserved communities by expanding access to education, health and economic opportunity.
“Partnering with Experian felt natural because I’ve always believed that financial knowledge is one of the most powerful tools a person can have,” said Rooks.
The campaign will run across social platforms including YouTube, Instagram and TikTok, alongside a 30-day series of daily financial tips. The partnership reflects a wider industry trend towards collaborations with media figures to address gaps in financial literacy as firms compete to engage with more diverse audiences.