Bitstamp builds integrity with ad campaign
Bitstamp, the world’s longest-running crypto exchange, has launched its first ever ad campaign to position itself as a stable, trustworthy...
Monzo goes mainstream with colourful campaign
Challenger bank Monzo’s upcoming mainstream brand campaign will “paint the UK hot coral”, it has announced. The campaign, named “Money...
A marketer’s role amidst fundamental change
Stakeholder engagement amidst the highs and lows of corporate action relies on communications, marketing, and content. As a preventative measure...
Maintaining relationships for in-house collaboration
Internal relationships stand at the core of marcomms teams executing a cohesive message to the masses, agreed panellists at FP...
Managing sustainability’s changing regulations
Financial marketers must keep up with evolving sustainability regulations while keeping clients engaged with sustainable practices, agreed panellists at FP...
Authenticity fosters business returns
Authenticity is the key ingredient needed to build a successful brand, according to financial marketers at this year’s FP Live!....
Visa engages sporting community at Superbowl
Visa has showcased the brand-new livery of its “Visa Cash App RB F1 Team” at this year’s Superbowl. The digital...
Artificial intelligence revolutionises SEO
65% of businesses saw an enhanced SEO outcome after adopting the use of artificial intelligence, according to a report. The...
How to avoid finfluencer backlash
Relationships between marketing and compliance teams must be built to mitigate the potential risks posed by financial influencers, according to...
Is AI revolutionising financial marketing?
AI is undoubtedly changing the way companies operate. Does it have the capabilities to transform day-to-day marketing activities, or is...