Standard Life has strengthened its three-year partnership with Samaritans through its festive campaign. The social media and TV advertisement campaign...

The Financial Conduct Authority (FCA) has released new measures to ensure the trust and transparency of sustainable investment products. The...

Standard Life has launched its “trustee accelerator programme” to drive inclusion within the pensions industry. The savings company will produce...

Navigating a pathway into financial marketing can be overwhelming for many junior marketers. But, with consistent effort, entry-level talent can...

CEOs who place marketing at the core of their growth strategy double their chances of achieving outside growth, according to...

Byline Bank has created a new social campaign to build on its wider “small business Saturday” campaign. “Small business everyday”...

Bud Financial, an AI-powered data intelligence platform, has unveiled “Drive,” a tool to optimise data analytics for banking and fintech...

61% of organisations using influencers as a key part of their B2B marketing strategy report an increase in both sales...

6 in 10 marketers will increase their media budgets for 2024, according to the World Federation of Advertisers (WFA) and...

NatWest has partnered with IBM to enhance the bank’s chat bot assistant, “Cora+,” becoming the first bank to deploy generative...