Is integrated audio the new top targeting tool?
Audio advertising has transitioned from a broad awareness tool into a precision-targeted channel capable of driving high-intent financial actions. Research...
Brooks Macdonald announces Henley Regatta deal
Henley Royal Regatta has signed its first-ever Official Wealth Management Partner, securing a three‑year deal with Brooks Macdonald in a...
Why awards are a strategic tool for financial marketers
Standing out has never been harder in the US financial services market. It’s crowded, competitive and constantly evolving. Yet many...
Moneta Money Bank cuts campaign times
European banking group, Moneta Money has reduced go‑live times for real‑time marketing campaigns after modernising its marketing systems. The change...
Wise kicks off multi-channel campaign
International payments group Wise has launched a new multi-channel campaign, supporting its new brand platform. The platform aims to challenge...
What last year’s attendees said about the FP Awards
The Financial Promoter Awards have become grown from annual celebration of excellence in financial services marketing and cemented its position...
What it takes to win Financial Promoter of the Year: A case study
The winning entry for Financial Promoter of the Year UK 2025 from Georgina Peters Venzano at Beazley stood out to...
Inside the criteria: In-house awards
The In-House Awards at the Financial Promoter Awards USA 2026 celebrate the marketers and teams shaping the future of financial...
How to enter the Financial Promoter Awards USA
The Financial Promoter Awards USA 2026 (FinProms USA) have officially landed, bringing a new platform to celebrate the marketers redefining...
Banking marketing shifts from support role to growth driver
Marketing in banking and payments is undergoing a strategic shift from a support function to a growth driver. That was...