Santander combines outdoor and PR for current account drive
Santander has launched an integrated campaign across marketing and communications functions to attract new current account customers. The bank has...
Citizens Advice launches first ever brand campaign
Citizens Advice – the British free-at-use consumer rights charity – has launched its first ever brand campaign designed to raise...
Money 20/20 Asia: Ebanx lauds event delegate profile
Money 20/20 Asia has successfully filled a gap for financial promoters to reach payment service providers, according to leading compliance...
Money 20/20 Asia: Chubb trumpets global partnership successes
Tech-driven partnerships between insurers and banks in Asia are driving a much deeper understanding of customer pain points, affording marketers...
Money 20/20 Asia: Financial inclusion requires more than marketing: Goldman alumnus
Financial services companies must ensure initiatives to improve global financial inclusion for women go beyond simply marketing, a former Goldman...
Money 20/20 Asia: Criminals getting smarter after crypto bull run
Financial businesses offering tokenisation or crypto investment products should be vigilant as criminal activities - such as hacking - start...
Money 20/20 Asia: Policymakers must give companies ‘room to grow’
Financial policymakers must give companies room to grow, if they are to appeal to the next generation of financial companies...
BlackRock ups marketing spend in Q1
BlackRock – the world’s largest fund manager – increased its marketing spend in the first quarter of 2024 by 10.8%...
Amina targets APAC for ETP and crypto growth
Amina Group has started marketing its banking and crypto services in Asia, after being awarded a licence by the Hong...
Sponsorship: the open goal for marketers
Sports sponsorships offer vast opportunity for small and large organisations. What has Rhotic Media learnt from its sponsorship of Colchester...