Hiscox launches first of three ad campaigns
Specialist insurer Hiscox has launched the first of three new integrated marketing campaigns that will target SMEs, insurance brokers and...
What is a brand worth?
As a consumer, most of us avoid choosing products or services we know to be terrible. For a restaurant, it...
MoneyPlus Group to launch PR offensive
Debt advisory group MoneyPlus is planning a new B2C PR campaign to increase awareness of regulated debt resolution services in...
Adyen eyes “full spectrum” status with UK bank licence
Dutch payments group Adyen has been granted a permanent banking licence to distribute its products and services in the UK....
How should marketers respond to the FCA’s influencer probe?
Social media promotion in financial services is one of the hottest topics for marketing teams right now, not least because...
What happened at this year’s IMPower Fund Forum?
As investment managers grapple with a squeeze on margins, fund promoters are adopting new techniques and technologies to attract clients...
Visa leads finance companies in 2023 brand rankings
Payment services company, Visa, has been named the most valuable financial brand name in the annual valuation of the world’s...
Standard Chartered manages greenwashing marketing risk
Standard Chartered has enhanced its policies, processes, and controls to ensure risks associated with greenwashing in its marketing materials are...
Marketers struggle to personalise campaigns, despite intentions
Financial promoters are struggling to provide personalised digital marketing to clients and prospects, despite executives insisting that they need to...
Aviva boss to host Marketing Society lecture
The Marketing Society has confirmed that Aviva Group chief executive officer, Amanda Blanc is to deliver this year’s annual lecture....