Marketing budgets on the rise
UK marketing budgets are at their highest in almost a decade, according to an IPA report. Just over one quarter...
UBS invests in brand
UBS has launched a new global brand campaign – “Banking is our craft” – to increase brand awareness and foster...
Marketing your niche in specialty insurance
Specialty insurance marketers operate in a highly complex and crowded market. Financial Promoter hears from two of the largest players...
Shawbrook strengthens charitable sport sponsorship
Shawbrook is the latest bank to demonstrate its commitment to female empowerment and charitable initiatives through sports sponsorships. The specialist...
Hargreaves Lansdown conquers January blues
Hargreaves Lansdown has launched its first active savings campaign encouraging consumers to take advantage of savings rates. The campaign comes...
FlowBank leverages sports to build brand
Challenger bank FlowBank is partnering with a world-famous tennis player to help build brand awareness and spread financial education. As...
Standard Chartered uses sound to unify brand identity
Global bank Standard Chartered has released a new sonic identity to unify its brand perception around the world. The sonic...
Barclays celebrates football sponsorship
Barclays has launched a new campaign celebrating 20 years of football partnerships. The campaign ‘Here for the Land of Football’...
CMOs to upgrade content marketing for lead gen boost
More than half of CMOs (51%) in Asia-Pac (ex-Japan) want to improve the quality of their content marketing to boost...
Generative AI to transform marketing creativity
62% of marketers believe generative AI will enhance creativity and innovation in marketing. A report by research institute Capgemini, “Generative...