PayPal to launch personalised ad solution
PayPal has revealed plans to launch PayPal Ads in the UK, a solution that enables brands to deliver personalised ads...
Zurich launches global campaign to reshape insurance perceptions
Zurich Insurance Group has launched a global campaign to challenge the preconception that the relationship between consumers and insurers is...
Marketers advised to align PR with branding
At this year’s Financial Promoter Live!, the CMO panel explored how corporate communication strategies should be integrated, emphasising the importance...
A “one-size-fits-all” approach doesn’t suit global campaigns
Keeping up with ephemeral social media trends while maintaining compliance with regional regulations is a tricky task. Chris Franklin, CMO...
Too good to be true
I am your stereotypical Gen Zer. I have a concerningly high screen time, the ability to quote the most random...
Revolut activates Manchester City Women’s partnership with half-time takeover
Revolut activated its partnership with Manchester City Women by taking over the half-time break during their match against Chelsea Women,...
Co-Operative Bank spotlights the ‘red flags’ of economic abuse
Co-operative Bank has once again partnered with national domestic abuse charity Refuge on a campaign to raise awareness of economic...
Howden advances M&A strategy with acquisition of Barnett Waddingham
Global insurance broker Howden is advancing its M&A strategy for long-term growth with the acquisition of Barnett Waddingham, creating one...
SunLife shows how insurance builds confidence
SunLife has launched a campaign highlighting how life insurance for over-fifties gives customers a sense of newfound confidence to promote...
Financial firms find success with podcasts amid short-form dominance
The podcast landscape is rapidly expanding. The number of new podcasts published worldwide surged from 23,200 in 2010 to 161,300...