Bank and airline partnerships evolve as more target the wealthy
Banks and airlines have long partnered to offer exclusive customer benefits, but the landscape is shifting as banks ramp up...
Savills signs as sponsor of Bath Rugby
Savills has signed as a sponsor of Bath Rugby, with the property advisor’s logo set to appear on the team’s...
Howden adds LTA to sports partnerships lineup
Howden has taken its partnership with the Lawn Tennis Association (LTA) to “the next level,” from preferred insurance broker to...
Visa launches campaign to celebrate every mention of “Visa” in-store
Visa has launched a campaign powered by real-world listening to provide small businesses in Egypt with free social media exposure...
Bitget partners with La Liga on ad campaign
Bitget has partnered with La Liga on a campaign that likens the precision of elite football to the strategic thinking...
PayPal enlists Will Ferrell to highlight service updates
PayPal has rolled out an ad campaign featuring Will Ferrell, alongside a competition, to showcase the benefits of using PayPal...
Blockchain companies urged to simplify communications to drive adoption
Using plain language in marketing materials and communications is essential to drive widespread blockchain adoption, according to speakers at Paris...
Standard Chartered sponsors photography competition to highlight climate risks
Standard Chartered has reaffirmed its commitment to raising awareness of the impacts of extreme weather and climate change by renewing...
Crypto firms turn to gaming for customer engagement
More firms in the cryptocurrency industry are leveraging the popularity of gaming to create Web3-enabled games as they aim to...
Price is the key differentiator in the crypto market
As the cryptocurrency exchange market becomes increasingly crowded, competitive pricing remains the key to standing out and attracting customers, says...