Finance brands turn to nano-influencers to build trust online
In an industry where trust and credibility are everything, financial institutions are turning to a new breed of influencer: nano-...
FCA tells insurers to improve claims communication
The Financial Conduct Authority (FCA) has warned insurers they must communicate more clearly with customers about what their policies cover....
Nu secures Inter Miami partnership with stadium naming rights
Digital financial services platform Nu has struck a landmark multi-year partnership with Inter Miami, becoming a main partner of the...
Upskill or change jobs
What skills will marketers need in the next 10 years? It’s a difficult question. But one I was tasked with...
GoCardless expands support for grassroots football
GoCardless is stepping up its support for grassroots football with new partnerships with County FAs to help local clubs take...
How Zūm Rails evolves marketing to match growth
Zūm Rails is reshaping how businesses handle payments, and co-founder and CEO Miles Schwartz has been at the centre of...
Huntington Bank rebrands to meet modern customer needs
When The Huntington National Bank unveiled a bold brand refresh, it signalled a new chapter in its nearly 160 years...
Hargreaves Lansdown marks 45 years with nostalgic campaign
Hargreaves Lansdown is celebrating 45 years as Britain’s first savings and investment platform with a brand campaign that highlights its...
Actions speak louder than words
I recently stumbled across an old The Co-operative Bank advert from the mid- ‘90s. It was reminiscent of those creepy...
HSBC targets younger generation with Channel 4 series
HSBC UK has strengthened its mission to improve young people’s financial confidence, partnering with Channel 4 on a new short-form...