HSBC UK has strengthened its mission to improve young people’s financial confidence, partnering with Channel 4 on a new short-form digital series designed to challenge how families approach money management.
The three-part programme, titled ‘Family Budget Switch Up’, flips the traditional household dynamic by putting children in charge of day-to-day finances.
From setting up a bank account to covering essential bills and responding to an unexpected financial setback, young participants are tasked with managing real-world scenarios while their parents watch from the sidelines.
The series is fronted by Mollie King and financial educator Peter Komolafe, who guide families through the process and interrogate the spending choices made along the way.
Rather than positioning the bank as a product provider, the format leans into financial education and behavioural insight, specifically targeted at the younger generation.
Becky Moffat, Head of Customer at HSBC UK says: “At HSBC UK, we’re passionate about empowering the next generation with the skills and confidence to navigate their financial futures. Partnering with Channel 4 on the Family Budget Switch Up allows us to bring financial education to life in an engaging and relatable way for families across the UK,
“This series builds on the work we already do to support children and young people through our financial education programmes, helping them develop the tools they need to make informed decisions and thrive in a rapidly changing world.”
The series will launch first on Channel 4’s YouTube channel on 2 March, before arriving on Channel 4’s streaming platform in April. Cutdowns and highlights will also be distributed across TikTok, Instagram and Facebook, supported by a TV creative running across the broadcaster’s streaming inventory.