Best of 2023

Santander has reportedly lodged a formal complaint with the ASA about a campaign by Nationwide, according to Sky News. The...

57% of marketers said identifying and accessing new customers is their key focus in 2024, a study found. However, 39.5%...

FP Live!, Financial Promoter’s in-person event dedicated to marketers, has been certified by CPD, a leading organisation for certifying training...

Financial marketers are increasingly under scrutiny for every penny spent. With a growing list of expectations, how are they adapting...

Artificial intelligence, authenticity, and personalisation need to be key themes in 2024, Brandwatch’s “digital marketing trends” report has revealed. Some...

UK marketing budgets are at their highest in almost a decade, according to an IPA report. Just over one quarter...

Social media marketing offers the highest return on investment (ROI) potential, according to a study. Influencer Marketing Hub’s 2024 “Digital...

Social-first brands saw an average revenue increase of 10.2% as a result of social media strategies in 2022, according to...

2023's word of the year is more connected to financial content than one might initially think. How can financial marketers...

Marketing teams in financial services are failing to keep pace with the rise of new technologies, evolving customer demographics, and...