A marketer’s role amidst fundamental change
Stakeholder engagement amidst the highs and lows of corporate action relies on communications, marketing, and content. As a preventative measure...
Read moreDetailsStakeholder engagement amidst the highs and lows of corporate action relies on communications, marketing, and content. As a preventative measure...
Read moreDetailsWords: Chloe Whelan When simplifying complex concepts, the most important step is to consider your audience’s level of understanding, insurance...
Read moreDetailsInternal relationships stand at the core of marcomms teams executing a cohesive message to the masses, agreed panellists at FP...
Read moreDetailsFinancial marketers must keep up with evolving sustainability regulations while keeping clients engaged with sustainable practices, agreed panellists at FP...
Read moreDetailsWords: Niamh Smith FP Live! panellists have encouraged the adoption of employee engagement and media value equivalency metrics. As more...
Read moreDetailsWords: Niamh Smith Targeting is particularly effective for brands with limited budgets, according to FP Live! panellists. Marketers have been...
Read moreDetailsWords: Chloe Whelan Sustainability is not a box-ticking exercise and yet there are regulatory boxes that must be ticked, panellists...
Read moreDetailsWords: Chloe Whelan In a recessionary context, many UK and global marketers have had their budgets cut and been told...
Read moreDetailsMarketers should leverage data to elevate conversations with key stakeholders, according to financial marketers at this year’s FP Live!. Taking...
Read moreDetailsSwiss crypto bank AMINA and digital trailblazers Modu are hosting an event designed to unite technology with cryptocurrencies. The event...
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