FP Voices: Ignacio Aguirre Franco on fixing crypto’s marketing gap
There is a tendency in crypto to assume the problem is the product. For Ignacio Aguirre Franco, it isn’t. “The challenge isn’t...
Read moreDetailsThere is a tendency in crypto to assume the problem is the product. For Ignacio Aguirre Franco, it isn’t. “The challenge isn’t...
Read moreDetailsBNP Paribas Bank and Mastercard have repositioned a niche payment product into a broader public health initiative, launching a campaign...
Read moreDetailsThe Financial Conduct Authority (FCA) has joined regulators around the world in a coordinated “week of action” targeting illegal finfluencers,...
Read moreDetailsVisa has teamed up with Marriott Bonvoy to launch a global campaign fronted by football starts Erling Haaland and Vinícius...
Read moreDetailsAt Northern Trust, trust isn’t an afterthought, it’s the foundation of a business - something so important that it’s even...
Read moreDetailsDBS Bank has launched a review of its creative agency partnerships across six Asia-Pacific markets, as it looks to strengthen...
Read moreDetailsTwo of Britain’s biggest high‑street banks have rolled out significant UK‑focused campaigns this week, signalling how lenders are working to...
Read moreDetailsFinancial Promoter Live! 2026 brought together financial marketing professionals on Monday at CodeNode. With over 80 speakers and 150 companies...
Read moreDetailsToday marks the return of FP Live!, as the financial marketing community gathers in London for a full day of...
Read moreDetailsFP Live! is now just two weeks away, with financial marcomms leaders set to gather at CodeNode, London on 23...
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