Institutional

Building a global brand, while ensuring messages are tailored to each locality, should be the priority of any global marcomms...

Virgin Money has partnered with UK-based mental health charity Mind to raise vital funds for the charity’s work. The bank...

UBS has launched a new global brand campaign – “Banking is our craft” – to increase brand awareness and foster...

Specialty insurance marketers operate in a highly complex and crowded market. Financial Promoter hears from two of the largest players...

Social media marketing offers the highest return on investment (ROI) potential, according to a study. Influencer Marketing Hub’s 2024 “Digital...

AI is undoubtedly changing the way companies operate. Does it have the capabilities to transform day-to-day marketing activities, or is...

Almost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...

Shawbrook is the latest bank to demonstrate its commitment to female empowerment and charitable initiatives through sports sponsorships. The specialist...

Social-first brands saw an average revenue increase of 10.2% as a result of social media strategies in 2022, according to...

Barclays has relaunched its “Eagle Lab” co-working space with a new focus on supporting up-and-coming climate tech businesses. The initiative...