Revolut has launched a global brand campaign as part of its efforts to position itself away from being a challenger bank.
The new campaign focuses on emotional storytelling as the bank begins a renewed focus on customer-centricity and the financial experience.
The campaign film, which will roll out to over 20 countries, takes the viewer on an imaginative journey, visualising all the opportunities that sit in the pocket of a Revolut customer.
The audience follows a woman as she reaches for her Revolut card and is transported to a dreamlike and bountiful world where money possibilities come to life. Transported back to the real world, she’s ready to pay with Revolut.
The ‘Money Possibilities’ campaign features integrated work across film, OOH, DOOH, social and audio.
Antoine Le Nel, chief growth and marketing officer at Revolut, said: “Our Money Possibilities campaign captures all of the magic that sits in the pocket of a Revolut customer and highlights the emotional connection between people and their money,
“At Revolut, every move we make is designed to bring more opportunities to our users and exceed what has been traditionally delivered by financial services. We want to be the primary choice for our customers and this campaign communicates that ambition for the Revolut brand in 2025 and beyond.”
The campaign represents the next stage for the Revolut brand and follows the company’s ‘The Revolutionaries’ event in London that brought customers face to face with game-changers from across the world of music, business, sport and more.
Revolut has stated that it will increase its focus on brand marketing in 2025 as it continues to deepen connections with its customers.
Revolut partnered with agency Anomaly to deliver the campaign.
Camilla Harrisson, CEO of Anomaly London said: “At the heart of Revolut’s meteoric growth is an ever-evolving world class product experience, designed to maximise money possibilities for each and every customer,
“This campaign takes consumers literally into their own pockets, to experience the multidimensional world of Revolut – where money doesn’t only do so much more – but it actually feels different too.”
Watch the video here.