TOKEN2049 Singapore to be world’s largest Web3 event
TOKEN2049, the world’s largest crypto event, has announced its first batch of headline speakers and prominent title sponsors ahead of...
Marketers’ ROI views differ by global location
Preferred methods for measuring marketing activity success now differ depending on where you are in the world. The 2024 Nielsen...
Bank promoters splash the cash amid competition
British retail bank marketers are increasingly looking to cash incentives to lure new customers to open accounts as competition becomes...
Marketers hunt ‘nano’ influencers as priorities change
Marketers using influencer channels are increasingly seeking to work with specialist influencers with niche follower groups and smaller audiences. The...
Rhotic triumphs at UK Content Awards
Rhotic Media - the financial services marketing agency – took home the top prize in the Outreach Campaign of the...
Raiffeisen chooses Fivetran for campaign analytics
The international arm of the Raiffeisen banking group is to use data analytics platform Fivetran to better understand and refine...
Sponsorship as a force for good
At The Sponsor, we regularly interview marketing leaders of financial services brands. When we ask what their company values are,...
ASA warns marketers on false AI claims
The Advertising Standards Authority (ASA) has warned firms against making false claims about artificial intelligence in their promotions. In an...
MGAA 2024: Investec harnessing events to break duopoly
Investec is hopeful its first ever attendance at the Managing General Agents’ Association conference will catalyse efforts to break a...
Morgan Stanley backs Serena Williams TV series
Morgan Stanley is sponsoring a new docuseries to air on the ESPN television platform, focussing on the career of tennis...