Changing conversations around Consumer Duty
Consumer duty is a hot topic for financial services marketers. Financial Promoter sits down with James Daley, founder and managing...
Tymit tells customers to own their finances
London-based fintech Tymit has launched a campaign to elevate the standard in instalment payments. The “Own It” campaign represents Tymit’s...
Aon repositions reinsurance marketing
Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...
Best of 2023: Playing the game of sports sponsorships
Sports sponsorships are historically difficult to measure against return on investment. Does their impact go beyond brand visibility? Financial marketers...
CMOs should act more like CCOs
Chief marketing officers must strengthen their evolving role as chief customer officer to meet growth demands, according to a study....
OakNorth scales with a social purpose
Financial Promoter sits down with OakNorth’s Valentina Kristensen to discuss the benefits and downfalls of mentorship schemes within the industry....
Green Light Trust becomes official charity for FP Live!
Financial Promoter Live! - the financial marketing conference - has announced Green Light Trust as its official charity partner for...
Redwheel fund launch strengthens brand
Redwheel is building on its reputation as specialist active equities manager to launch a range of thematic funds with a...
Marketers are not using AI effectively
UK marketers are not leveraging advancements in artificial intelligence in the workplace, despite recognising its advantages, according to a study...
Cognizant drives Formula One partnership
Congizant put its partnership with the Aston Martin F1 team on show at this year’s FT Global Banking Summit. The...