This year’s gathering of prominent insurance players was the perfect opportunity to review one of 2023's most successful marketing initiatives....

The optimum balance between brand building and activation is 60:40, according to a report by the Institute of Practitioners in...

Traditional banks are ahead of challenger banks in prioritising sustainability, though both consider it of less importance than in previous...

In September, State Street unveiled its first brand refresh in 50 years. With the identity of one of the world’s...

Technology firm Thales’ Digital Identity and Security arm showcased its sustainable card offering at this year’s Seamless Berlin 2023. The...

Aviva has released a new advert to build on its wider “making it click” campaign. Targeted at Aviva's business customers,...

Newly launched wealth manager Six Degrees plans to differentiate itself from competitors in the industry through its human-centric approach. The...

Canada Life and AKG’s “State of flux” report revealed a low engagement rate with and lack of trust in financial...

As the FCA undertakes a deep dive into financial influencers, brands seek clarity on how to utilise influencer marketing while...

Intuit QuickBooks has launched “For the hero behind the heroes” to celebrate the often-overlooked accountancy profession. The online accounting platform’s...