Financial marketers are increasingly under scrutiny for every penny spent. With a growing list of expectations, how are they adapting...

Artificial intelligence, authenticity, and personalisation need to be key themes in 2024, Brandwatch’s “digital marketing trends” report has revealed. Some...

Building a global brand, while ensuring messages are tailored to each locality, should be the priority of any global marcomms...

Virgin Money has partnered with UK-based mental health charity Mind to raise vital funds for the charity’s work. The bank...

Social media marketing offers the highest return on investment (ROI) potential, according to a study. Influencer Marketing Hub’s 2024 “Digital...

Almost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...

The FinTech industry has seen dramatic growth over the last 15 years. Roberto Napolitano, director of marketing and public relations...

Marketing teams in financial services are failing to keep pace with the rise of new technologies, evolving customer demographics, and...

Starling Bank has launched a new brand platform and TV adverts to reinforce its commitment to putting customers first. The...

AXA has launched a report looking at four key aspects of women’s lives and the risks they face. The report,...