Nationwide launches profit-sharing campaign
Nationwide Building Society has launched a marketing campaign promising to pay its members an incentive payment when it makes a...
Meaningful change
In the past, financial institutions had been accused of paying lip service to equality and inclusion. Marketing teams sometimes shouldered...
Banks spend on marketing as cost of living bites
Year-on-year marketing spend at the UK’s largest high street banks and building societies grew in 2022, as businesses responded to...
Major names moved in GICS reshuffle
Investment writers have been advised of changes to the Global Industry Classification Standards (GICS) classifications which took effect in March...
Less is more on ESG
Browsing Rhotic Media’s vast content library, I was struck by the volume of copy we produce on one theme alone –...
Everything, everywhere, all at once
For investment marketers looking to target Europeans, the annual conference hosted by the Association of the Luxembourg Fund Industry (ALFI) is...
Lloyds markets teenage banking in multi-channel promotion
Lloyds Bank has launched a multi-media consumer campaign promoting bank accounts for 11 to 15 year olds. Promotional activity for...
LGIM partners with German wealth manager
Legal & General Investment Management (LGIM) has partnered with wealth management group Gerd Kommer Invest to expand its presence in...
Consumers targeted in European sustainable finance drive
Financial organisations across Luxembourg have launched a new initiative to educate consumers on sustainable finance. The ABBL Foundation for Financial...
Investment marketers afforded more time as regulator delays sustainability rule introduction
UK financial promoters have been advised that planned new rules governing how sustainable investments can be marketed have been pushed...