Coinbase to bring crypto features to esports competition
Coinbase has partnered with Riot Games to bring crypto features and fan activations into the company’s global esports tournaments. As...
Nasdaq partners with Mercedes F1 team to deepen client relationships
Nasdaq has signed a multi-year brand partnership to become the official partner of the Mercedes AMG-Petronas Formula One team in...
Liberty Mutual Insurance signs as jersey sponsor of WNBA champion
Liberty Mutual Insurance has become the main front jersey sponsor of 2024 WNBA champion New York Liberty and used the...
Watchdogs to step up financial ad crackdown with AI
In their annual report, the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) pledged to step up their...
Standard Chartered relaunches campaign to target affluent travellers
Standard Chartered Hong Kong has relaunched its travel campaign to showcase how affluent travellers can strategically earn and redeem miles...
Aviva twists classic film noir tropes to promote car insurance
Aviva has launched an advertising campaign that embraces classic film noir tropes to deliver a cinematic and ‘mysterious’ promotion of...
Over a third of retail investors have acted on finfluencer advice
More than a third (35%) of Canadians have made a financial decision based on advice from a finfluencer, according to...
Banks turn to partnerships to win trust and clients
Legacy banks are increasingly partnering with digital banks to attract new customers, by using these collaborations to enhance the customer...
Bank CEO says a customer-first mindset is vital in the AI era
Companies that fail to adopt a customer-centric approach risk falling behind in the AI-dominated era, according to Daniel Yun, founder...
Banks urged to understand customer needs
As more banks look to embrace digitalisation, they have been advised to start by understanding customer needs and how digital...