Standard Chartered manages greenwashing marketing risk
Standard Chartered has enhanced its policies, processes, and controls to ensure risks associated with greenwashing in its marketing materials are...
Read moreDetailsStandard Chartered has enhanced its policies, processes, and controls to ensure risks associated with greenwashing in its marketing materials are...
Read moreDetailsHSBC has become the latest global bank to harness famous sports influencers to endorse their products or services. The bank’s...
Read moreDetailsFinancial promoters are struggling to provide personalised digital marketing to clients and prospects, despite executives insisting that they need to...
Read moreDetailsB2B buyers are becoming harder to service as clients seek quicker, more customised, service levels than ever before. A poll...
Read moreDetailsSouth African banking platform, TymeBank, has pledged to donate a portion of each customer’s transaction to Banyana Banyana, the country’s...
Read moreDetailsCorporate banks are building sector-specific content libraries with anonymised case studies of client work for use by industry-specific relationship management...
Read moreDetailsThe Advertising Standards Authority (ASA) has clarified its role in the shared regulation of financial advertising, along with the Financial...
Read moreDetailsMarketing to multiple jurisdictions, simultaneously, is always a challenge. Doing so across four, separate business lines, is even harder. For...
Read moreDetailsThe UK government has launched an eight-week consultation on proposals to ban cold calling for any consumer-focussed financial product. The...
Read moreDetailsDigital marketers should accelerate efforts to trial new targeting and measuring strategies after Google said it will phase out third...
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