Insight

Building a global brand, while ensuring messages are tailored to each locality, should be the priority of any global marcomms...

Specialty insurance marketers operate in a highly complex and crowded market. Financial Promoter hears from two of the largest players...

AI is undoubtedly changing the way companies operate. Does it have the capabilities to transform day-to-day marketing activities, or is...

The FinTech industry has seen dramatic growth over the last 15 years. Roberto Napolitano, director of marketing and public relations...

Attending the FT Global Banking Summit and Net Zero Investor’s Annual Conference in December, Financial Promoter looks at environmental, social,...

In September, State Street unveiled its first brand refresh in 50 years. With the identity of one of the world’s...

A global rebranding initiative, a multi-jurisdictional change programme and hyper-aggressive growth targets face RBC GAM’s senior marketers this year, but...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

Sports sponsorships are historically difficult to measure against return on investment. Does their impact go beyond brand visibility? Financial marketers...

Financial Promoter sits down with OakNorth’s Valentina Kristensen to discuss the benefits and downfalls of mentorship schemes within the industry....