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As environmental, social, and governance (ESG) issues gain prominence, single global messages from multinational companies no longer resonates, according to...

PNC Bank has unveiled the latest instalment of its ‘Brilliantly Boring’ brand platform, continuing to champion the idea that consistent,...

eToro has strengthened its sports sponsorship strategy with new partnerships spanning Formula One and French top-flight football. The trading platform...

The majority (90%) of PR agencies are integrating generative AI into their everyday workflows, according to Meltwater’s latest report.   ...

Mapfre has translated its refreshed global brand positioning, “We go where you go”, into a social activation in Madrid. The campaign aims to...

Lloyds has launched a major new brand platform, Bank on Lloyds, as part of a significant creative reset designed to...

Marsh McLennan, now branded as Marsh, has rebranded to reflect a more unified approach to financial and professional services, as...

As digital payment giants, banks and blockchain upstarts battle to redraw the global financial map, the new race is for...

In the latest issue of Capital Pioneer, Mark Kepeneghian, CEO of France's first tokenised stock exchange, Lise, explains why taking...

While Financial Promoter editor Niamh Smith and marketing manager Megan McCabe are in New York meeting industry leaders ahead of...