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Santander has launched an integrated campaign across marketing and communications functions to attract new current account customers. The bank has...

A foreign direct investment marketer is tasked with building trust, crafting perceptions, and establishing relationships with a wide audience. Aimee...

Brands should take advantage of AI-generated influencer content to access younger audiences, according to a new study. A report by...

Yorkshire Building Society has announced a revamp of its range of savings accounts in a bid to simplify the banking...

Citizens Advice – the British free-at-use consumer rights charity – has launched its first ever brand campaign designed to raise...

Santander has launched a star-studded TV campaign, featuring the return of a fictitious rival bank run by presenter duo Ant...

Ahead of its expansion into the US, online pension provider PensionBee is significantly increasing its marketing investment and growing its...

Blackstone, one of the world’s largest alternative asset managers, has launched its first brand campaign designed to widen access to...

The UK’s leading social impact investor has rebranded as Better Society Capital. Founded as Big Society Capital, the new name...

Marketers are significantly more confident in their ability to accurately measure return on investment, up to 84% from 69% in...