B2B influencer marketing drives revenue
61% of organisations using influencers as a key part of their B2B marketing strategy report an increase in both sales...
Read moreDetails61% of organisations using influencers as a key part of their B2B marketing strategy report an increase in both sales...
Read moreDetailsStarling Bank is due to launch new content around the growing use of artificial intelligence in small businesses. The challenger...
Read moreDetails6 in 10 marketers will increase their media budgets for 2024, according to the World Federation of Advertisers (WFA) and...
Read moreDetailsFinancial marketers need to do more to nurture financial inclusivity for women, according to a report. A study by banking-as-a-service...
Read moreDetailsDigital adverts significantly impact user experience and buying behaviours, according to a report by marketing agency Wunderkind. The “Kindness in...
Read moreDetailsNatWest has partnered with IBM to enhance the bank’s chat bot assistant, “Cora+,” becoming the first bank to deploy generative...
Read moreDetailsThe Institute of Practitioners in Advertising (IPA) and The Incorporated Society of British Advertisers (ISBA) have launched industry principles for...
Read moreDetailsAXIS Capital has refreshed its brand identity to elevate its position as a leader in specialty insurance and reinsurance. The...
Read moreDetailsLegal and General Capital pushed its sustainability message at this year’s Net Zero Festival. The firm discussed its strategy to...
Read moreDetailsThe City of London Corporation has revealed images visualising how the City’s skyline will look by 2030. The images, showing...
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