Retail

Only 52% of firms feel they are well prepared for Consumer Duty requirements, according to a study. Analytics firm AKG’s...

62% of marketers believe generative AI will enhance creativity and innovation in marketing. A report by research institute Capgemini, “Generative...

Consumer duty is a hot topic for financial services marketers. Financial Promoter sits down with James Daley, founder and managing...

London-based fintech Tymit has launched a campaign to elevate the standard in instalment payments. The “Own It” campaign represents Tymit’s...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

Sports sponsorships are historically difficult to measure against return on investment. Does their impact go beyond brand visibility? Financial marketers...

Chief marketing officers must strengthen their evolving role as chief customer officer to meet growth demands, according to a study....

eToro is continuing its extensive sports marketing programme with a fan giveaway event at West Ham United’s London stadium on...

Financial Promoter sits down with OakNorth’s Valentina Kristensen to discuss the benefits and downfalls of mentorship schemes within the industry....

Chief marketing officers are seeking to identify new partnerships and agency relationships to serve shortfalls in in-house skillsets in 2024....