Marketers struggle to engage consumers
57% of marketers said identifying and accessing new customers is their key focus in 2024, a study found. However, 39.5%...
Read moreDetails57% of marketers said identifying and accessing new customers is their key focus in 2024, a study found. However, 39.5%...
Read moreDetailsFP Live!, Financial Promoter’s in-person event dedicated to marketers, has been certified by CPD, a leading organisation for certifying training...
Read moreDetailsThe London Stock Exchange has suffered sharp declines in listings in recent years, in line with a global trend. The...
Read moreDetailsFinancial marketers are increasingly under scrutiny for every penny spent. With a growing list of expectations, how are they adapting...
Read moreDetailsSt. James’s Place is set to launch its first national brand campaign focused on bringing the benefits of financial advice...
Read moreDetailsArtificial intelligence, authenticity, and personalisation need to be key themes in 2024, Brandwatch’s “digital marketing trends” report has revealed. Some...
Read moreDetailsUK marketing budgets are at their highest in almost a decade, according to an IPA report. Just over one quarter...
Read moreDetailsSports sponsorships offer vast opportunity for small and large organisations. What has Rhotic Media learnt from its sponsorship of Colchester...
Read moreDetailsBuilding a global brand, while ensuring messages are tailored to each locality, should be the priority of any global marcomms...
Read moreDetailsVirgin Money has partnered with UK-based mental health charity Mind to raise vital funds for the charity’s work. The bank...
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