UK

Starling has unveiled its largest-ever brand campaign, marking the first major activation under its ‘Good with money’ platform as the...

SunLife has announced the appointment of Martin Kemp as its new brand ambassador, reinforcing its ‘Everyday Confidence’ platform launched in...

Henley Royal Regatta has signed its first-ever Official Wealth Management Partner, securing a three‑year deal with Brooks Macdonald in a...

Financial Promoter has launched FP Voices, a new weekly interview series spotlighting the individuals shaping financial services marketing and communications....

Two of Britain’s biggest high‑street banks have rolled out significant UK‑focused campaigns this week, signalling how lenders are working to...

Parents for Future UK has enlisted a cast of rising UK comedy talent for a sketch aimed at highlighting climate...

As product-led messaging continues to fall away, insurance marketers are placing greater emphasis on authenticity, shifting towards storytelling rooted in...

Marketing in banking and payments is undergoing a strategic shift from a support function to a growth driver. That was...

The FP Live photo gallery is now available. Take a look through the full set here: https://rhoticmedia.picfair.com/albums/336793-fp-live-2026 Want to be...

Investment professionals have welcomed government plans to mandate ethnicity and disability pay gap reporting, with many viewing the move as...