Asia-Pacific

IG Markets has launched its new consumer brand platform, ‘This is new money’, designed to challenge traditional perceptions of wealth...

Prudential plc has launched a new regional marketing campaign across Asia, designed to highlight the personal commitments that drive people...

Wellington Management has launched a new out-of-home campaign in Hong Kong, showcasing the firm’s investment expertise and marking 30 years...

Commonwealth Bank has launched a campaign titled CommBank Next Chapter, running 21 July to 31 August.  The campaign, which has...

Bank South Pacific (BSP) has announced a major sponsorship of the 2026 Rugby League World Cup.  Timed to coincide with...

For much of the past month, the sporting world has revolved around football. Marketing departments have chased World Cup engagement....

Global payment and treasury management platform Sunrate has announced a comprehensive global brand refresh, underscoring the company’s evolution and long-term vision for...

Kiwibank has launched a new brand campaign featuring an unlikely banking ambassador: a green-wooled sheep named Buck who refuses to follow...

AIA Hong Kong has released a new campaign titled "Protection Comes in Many Ways" developed with BBDO Hong Kong.  The campaign includes...

Airwallex has reported significant increases in brand awareness and consideration following a large-scale Out-of-Home (OOH) campaign delivered across Australia, achieving triple-digit...