Asia-Pacific

Macquarie Bank has rolled out a nationwide advertising campaign highlighting how it removes the complicated account conditions that often restrict...

Bank of New Zealand (BNZ) has launched a fraud prevention campaign aimed at helping customers stay one step ahead of...

Westpac has launched a brand platform that seeks to highlight the bank’s everyday, behind-the-scenes support helping Australians reach their financial...

Westpac, one of Australia's big four banks, has signed as Cricket Australia’s principal partner, backing both the men’s and women’s...

Standard Chartered Hong Kong has relaunched its travel campaign to showcase how affluent travellers can strategically earn and redeem miles...

Companies that fail to adopt a customer-centric approach risk falling behind in the AI-dominated era, according to Daniel Yun, founder...

Money20/20, the world’s leading fintech show, is set to return to Asia with cross-border payments in the spotlight for Money20/20...

Bankwest has unveiled a marketing campaign for its new brand platform, Just Enough Bank, aimed at customers seeking a straightforward...

HSBC has become the latest organisation to build and run its own branded conference solely for clients. The bank held...

Standard Chartered sponsored a special edition of the Hong Kong Marathon last weekend which allowed 11,000 runners the chance to...