BNY Mellon has dropped the Mellon name in a dramatic rebrand by the 240 year old banking giant. The new...

Diversity of thought, fresh perspectives, and a range of never-imagined skills are just three things on offer to financial services...

HSBC has launched a global brand campaign aimed at both consumers and business owners. Located throughout airports across the globe,...

Brand valuation agency Brand Finance has unveiled its rankings of asset management and sovereign wealth brands globally. BlackRock has taken...

Klarna has leveraged generative AI to increase its website and in-app image production capabilities for key retail events. The fintech...

Ahead of the Paris Olympics later this year, Financial Promoter looks to the financial services organisations leveraging sponsorship opportunities for...

As influencer marketing continues to evolve, marketers are seeing a shift from social-only to event-led content, according to a report....

Words: Niamh Smith In a competitive market, financial firms can leverage sponsorship opportunities in a bid to boost brand visibility...

Vanquis Bank has partnered with TV mathematician Bobby Seagull in a social and PR-driven campaign to aid customer understanding of...

Internal influencers and clear communications are key to boosting productivity and improving employee culture, according to a report by Mercer....