Blackstone displays an ocean of opportunity
Blackstone, one of the world’s largest alternative asset managers, has launched its first brand campaign designed to widen access to...
Social impact investor rebrands as Better Society Capital
The UK’s leading social impact investor has rebranded as Better Society Capital. Founded as Big Society Capital, the new name...
Marketers underestimate impact, despite ROI confidence
Marketers are significantly more confident in their ability to accurately measure return on investment, up to 84% from 69% in...
ABI campaigns for market accessibility
The Association of British Insurers (ABI) has unveiled a strategy report to tackle financial exclusion across credit, insurance, and savings....
Online dominates UK adspend
The UK advertising market grew by 6% in 2023, according to the latest WARC expenditure report. While traditional ad mediums...
Watchdog cracks down on greenwashing
The Financial Conduct Authority has launched industry guidance to help marketers understand the requirements of its anti-greenwashing rules, coming into...
Convex’s memorable marketing sees growth
Convex Insurance has achieved its first profit since launch, reporting an annual net profit of $503.2 million in 2023. Launching...
Marketing budgets continue to expand
40% of marketers are expecting an uplift in available budget in the coming year, according to the latest IPA Bellwether...
Revolut sets itself apart from traditional banks
Global fintech Revolut has launched its “future of money” campaign, shining a spotlight on its innovative product offerings. The advert...
Financial Promoter announces awards gala venue
Rhotic Media, the London-based financial marketing agency, has announced One Moorgate Place as the venue for The Financial Promoter Awards...