The need for quality over quantity in media monitoring
Rather than aiming to appear in as many publications as possible, firms should use media monitoring to gain meaningful insights...
Barclays launches Wimbledon campaign with tennis star
Barclays has teamed up with US tennis star Frances Tiafoe for an integrated campaign to celebrate its sponsorship of the...
Mastercard partners with women’s tennis tournament
Mastercard has partnered with the Billie Jean King Cup by Gainbridge, the women’s World Cup of Tennis, to offer cardholders...
Aegon launches educational digital hub for campaign
Aegon has launched the Money: Mindshift campaign, led by financial wellbeing expert Dr. Tom Mathar, aimed at challenging the traditional...
Bitget named as MotoGP’s first crypto partner
Bitget has become MotoGP’s first-ever crypto partner, signing on as an official regional sponsor. As part of the three-year deal,...
UBS boosts support of women’s football to celebrate Euros
With the Women’s Euros set to kick off in Switzerland, UBS has deepened its commitment for youth women’s football. UBS’...
AXA campaign showcases women’s football ahead of Women’s Euros
AXA has launched its ‘Keep on Kicking’ campaign to spotlight individuals and organisations making women’s football more inclusive, ahead of...
Skipton Building Society’s repositioning puts fairness front and centre
Fairness might not be the first word that comes to mind when people think about financial services, and that’s exactly...
HSBC campaign showcases revamped mobile app
HSBC has launched its ‘Made it Better’ campaign to highlight the improvements and benefits of its updated mobile banking app....
Crypto exchange partners with Juventus
WhiteBIT has signed an agreement to become to official cryptocurrency exchange partner and official sleeve partner of Juventus. The cryptocurrency...