Brand investment heavily influences analyst sentiment
Marketing is the highest scoring factor that financial analysts consider “very important” when appraising a listed company. New research from...
Read moreDetailsMarketing is the highest scoring factor that financial analysts consider “very important” when appraising a listed company. New research from...
Read moreDetailsA quarter of adults under the age of 24 now use social media for their financial guidance, according to a...
Read moreDetailsNationwide – the UK’s largest building society – has invested in a corporate rebrand, backed by a television campaign featuring...
Read moreDetailsThe banking sector must utilise new technologies and partnerships to become “true digital ecosystems.” An Economist Impact report, “Byte-sized banking:...
Read moreDetailsBanking and financial services have seen a 70% increase in the number of climate-related greenwashing incidents over the past year....
Read moreDetailsMetro Bank has re-established itself as a “community bank” through its long-term partnership with Silver Sunday. On Sunday 1 October,...
Read moreDetailsThe payments industry may be on the verge of a “decoupling era” as banking partnerships are on the rise. A...
Read moreDetailsNatWest has become the latest retail bank to join Bankers for Net Zero, the UK’s country chapter of the UN’s...
Read moreDetailsThe UK Building Societies Association (BSA) has kicked off its annual celebrity-endorsed campaign to encourage British people to save more....
Read moreDetailsPwC’s US banking and capital markets division has kicked off its #bankstress marketing campaign with its first ever dedicated stand...
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