Europe

The majority (90%) of PR agencies are integrating generative AI into their everyday workflows, according to Meltwater’s latest report.   ...

Mapfre has translated its refreshed global brand positioning, “We go where you go”, into a social activation in Madrid. The campaign aims to...

Lloyds has launched a major new brand platform, Bank on Lloyds, as part of a significant creative reset designed to...

Allianz has teamed up with global ambassador Harry Kane in a campaign focused on belonging, teamwork and the power of...

Bitget has enlisted Atlético Madrid’s Julián Álvarez to promote its AI-powered crypto assistant, Get Agent, in the latest instalment of...

London commuters are in for a treat tomorrow, Tuesday 9 December, as the team behind Financial Promoter hits the streets...

While companies are increasingly investing in executive profiling, only 9% of Europeans have ever been personally impressed or influenced by...

Eurobank has joined forces with the Cyprus Olympic Committee in a new partnership aimed at supporting the country’s emerging athletic...

Aviva Ireland has extended its partnership with the Football Association of Ireland (FAI), securing naming rights for the Aviva Stadium...

State Street Investment Management has rolled out an out-of-home brand campaign across major European cities, targeting commuters and travellers with...