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Metro Bank has re-established itself as a community bank through the launch of its “Girls in Cricket Fund,” designed to...

Santander has launched a star-studded TV campaign, featuring the return of a fictitious rival bank run by presenter duo Ant...

The Association of British Insurers (ABI) has unveiled a strategy report to tackle financial exclusion across credit, insurance, and savings....

The UK advertising market grew by 6% in 2023, according to the latest WARC expenditure report. While traditional ad mediums...

Words: Chloe Whelan How to use (and not use) influencers in financial marketing was a topic in keen focus at...

Words: Chloe Whelan In a recessionary context, many UK and global marketers have had their budgets cut and been told...

FP Live!, Financial Promoter’s in-person event dedicated to marketers, has been certified by CPD, a leading organisation for certifying training...

Financial influencers, or “finfluencers” as they’re more commonly known, have become heavily associated with cryptocurrency and credit products in the...

Over the past 20 years, performance marketing has grown in popularity, leaving brand building activities to take a back seat,...

The insurance industry is seeing struggling legacy systems being confronted by increasingly demanding consumers and a wealth of data. The...