Insight

Words: Niamh Smith In a competitive market, financial firms can leverage sponsorship opportunities in a bid to boost brand visibility...

Vanquis Bank has partnered with TV mathematician Bobby Seagull in a social and PR-driven campaign to aid customer understanding of...

Internal influencers and clear communications are key to boosting productivity and improving employee culture, according to a report by Mercer....

Visa has refreshed its brand positioning to reflect the changing world of commerce. At the Visa Payments Forum, the digital...

Out-of-home advertising revenue is continuing to increase year on year, according to data by the Out of Home Advertising Association...

Virgin Money's recent "red roadshow" saw the firm promote its Virgin Red offering across the UK. Kelly Best, chief marketing...

Major TV personalities, Love Island stars and Instagram influencers have been named in a list of defendants to appear in...

Santander has launched an integrated campaign across marketing and communications functions to attract new current account customers. The bank has...

Bitstamp, the world’s longest-running crypto exchange, has launched its first ever ad campaign to position itself as a stable, trustworthy...

A foreign direct investment marketer is tasked with building trust, crafting perceptions, and establishing relationships with a wide audience. Aimee...